{"product_id":"pbc050","title":"Black is White Toothpaste \u0026 Brush","description":"\u003cp\u003eBlack is White whitening toothpaste removes discolouration using activated carbon without abrading or bleaching. Strengthens oral health: enzymes protect against tooth decay and support the salivary functions. 15,000 ppm hydroxylapatite (nano) remineralise tooth enamel and seal exposed dentine channels. Plus: Physical blue filter; cooling sensation while brushing. Can be used as a regular toothpaste without any limitations. RDA - 50 No SLS No triclosan No bleaching agents No plastic particles. 1,450 ppm fluoride. Refreshingly lemony\u003c\/p\u003e\u003cbr\u003e\u003cp\u003ePBC050 (Each) Curaprox code: BW001\u003c\/p\u003e","brand":"Curaprox","offers":[{"title":"Default Title","offer_id":56360610759030,"sku":"PBC050","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6549\/6438\/files\/pbc050_1_a214e856-fee1-482d-b9d4-58ba3936422b.jpg?v=1759091525","url":"https:\/\/rejuvdirect.store\/products\/pbc050","provider":"Rejuv Direct","version":"1.0","type":"link"}