{"product_id":"pbw070","title":"Step by Step Toothpaste 0-3 years","description":"\u003cp\u003eEffective cleaning and protection for first teeth. Wisdom Step by Step Cavity and Enamel defence 0-3 toothpaste has been developed to work in three ways to clean and protect first teeth. Using the correct levels of fluoride for children up to 3 years Step by Step paste is designed to: Help protect against cavities and tooth decay Help strengthen and remineralise tooth enamel Help maintain healthy gums Gentle pH neutral formulation Contains: 0.76% w\/w Sodium Monofluorophosphate (1000ppmF) Use twice daily for maximum protection. 1000 ppm fluoride\u003c\/p\u003e\u003cbr\u003e\u003cp\u003ePBW070 (12 x 75ml) Wisdom code: 2710NSD\u003c\/p\u003e","brand":"Wisdom","offers":[{"title":"Default Title","offer_id":56360940863862,"sku":"PBW070","price":25.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6549\/6438\/files\/pbw070_1_35f6fa4f-6640-403f-bace-73b43813b721.jpg?v=1759095147","url":"https:\/\/rejuvdirect.store\/products\/pbw070","provider":"Rejuv Direct","version":"1.0","type":"link"}